Ronda Berns Sales Training & Coaching

My career began in the hospitality industry. I worked my way up from a switchboard operator to the front office manager at a prestigious hotel chain in the vibrant city of Boston. Each role I took on, from answering calls to managing the front desk, was a stepping stone that shaped my understanding of customer service and business operations.

At the age of 24, an unexpected opportunity knocked on my door. I was offered the sales manager role at a renowned Sheraton Hotel and Resort. Despite my extensive background in hospitality, I had no formal sales training. I was a novice stepping into the sales world that demanded expertise. My initiation? A brief hotel tour, a stack of client files, and a daunting "Good Luck."

The initial days in that first sales role were a whirlwind of excitement and trepidation. I was thrown into the deep end during a sales blitz, armed with nothing but brochures and a list of businesses to visit. Conversations were friendly, but they lacked substance. I quickly realized that booking clients would be more than just showcasing pretty photos of our amenities. 

My pivotal moment came with a career move to The Crowe Plaza. It was here that the pieces began to fall into place. Through comprehensive sales training and coaching, I discovered a vital truth about sales: selling isn't an innate talent we are born with but a skill that can be learned, practiced, and mastered!

Armed with a newfound sales framework and a focus on customer-centric processes, my approach to client interactions underwent a complete overhaul. I began building relationships, listening intently and with curiosity to understand each client's unique needs to provide them with tailored solutions. This shift boosted my confidence and transformed my sales performance and career.

Today, I leverage my extensive sales training and years of experience to empower other business owners and sales teams nationwide with my customer-centric, relationship-based sales process. I help my clients become competent, confident, and successful salespeople. My proprietary sales programs are designed to foster meaningful connections based on integrity and trust, identify opportunities, and drive business growth and sustainability for my clients.

If you're a business owner or in sales and feeling the weight of doubt and fear, know this: success in sales is within your reach. Like you, I started without formal training, but through dedication, learning, and a commitment to wanting the best for my clients, I overcame my fears and thrived. Embrace the journey, believe in your ability, and follow your path to sales success, too!